Prose

PROSE: COMPREHENSIVE EMAIL DESIGN SYSTEM FOR THE PERSONALIZED HAIRCARE BRAND. BUILT THE FOUNDATIONAL VISUAL LANGUAGE FROM TYPOGRAPHY AND COLOR THROUGH ICONOGRAPHY, BADGES, AND PRODUCT ASSETS, THEN DOCUMENTED FIFTEEN MODULAR EMAIL BLOCK TYPES COVERING EVERY USE CASE THE BRAND NEEDED: HERO LAYOUTS, EDUCATIONAL CONTENT, PROOF MODULES, PRODUCT MERCHANDISING, AND TRANSACTIONAL FLOWS. THE RESULT IS A FULLY DOCUMENTED LIBRARY THAT LETS THE TEAM SHIP CONSISTENT, ON-BRAND COMMUNICATION AT SCALE WITHOUT REINVENTING LAYOUTS.