Amulet

AMULET — VISUAL SYSTEM AND LAUNCH CAMPAIGN FOR A NEW WOMEN'S PERFORMANCE SUPPLEMENT BRAND. BUILT THE FOUNDATIONAL DESIGN LANGUAGE AND ROLLED IT OUT ACROSS THE LAUNCH ECOSYSTEM: BRAND CAMPAIGN EMAILS, EDUCATIONAL CONTENT, PRODUCT MARKETING, COMPARISON AND PROOF MODULES, TRANSACTIONAL FLOWS, AND A FOUNDER LETTER. ONE SYSTEM, BUILT TO SCALE FROM HERO LAUNCH MOMENT THROUGH EVERYDAY CUSTOMER COMMUNICATION.