Cumulus coffee

CUMULUS COFFEE: EMAIL DESIGN SYSTEM BUILT FROM SCRATCH FOR A PREMIUM COFFEE BRAND. DEFINED THE FOUNDATIONAL VISUAL LANGUAGE (TYPOGRAPHY, COLOR, LOGO, ICONOGRAPHY, AND CTA STATES), THEN TURNED IT INTO A MODULAR LIBRARY OF SEVEN EMAIL BLOCK TYPES, EACH WITH MULTIPLE VARIATIONS. THE RESULT: A DOCUMENTED SYSTEM THAT LETS THE BRAND SHIP CONSISTENT EMAILS WITHOUT REINVENTING THEM EACH TIME.